Lorena Prado Reyes believes that selling real estate is just one small part of the equation. The bigger picture is providing her clients with the education and guidance they need to feel confident in their decisions. Those closest to Lorena know the importance she places on her service to others, exceeding their expectations while developing relationships to last a lifetime.
Originally from Colombia, Lorena studied fashion design in her home country and realized her favorite aspect of it was selling her finished product to happy customers. Lorena’s sincere concern for her clientele shined through, and one of her most loyal clients thought Lorena had what it takes to sell homes. She took the advice and entered real estate after moving to Miami in 1992. She relocated to Los Angeles in 2009, earning her real estate license and representing buyers and sellers in the Hispanic community. Focusing now on first-time buyers, military veterans, and those relocating, Lorena strives to deliver the highest level of customer service — with heart.
Lorena openly shares her honest opinions about what she believes is best for her clients’ individual situations. She also understands how important it is that they have a professional to identify their home’s true value. A property’s worth varies from region to region and can fluctuate quickly, but Lorena keeps pace and provides transparent and timely assessments.
Of course, there’s more to life than real estate, and Lorena enjoys spending her downtime with her family, reading, and hiking throughout the beautiful city. Lorena currently lives in Sacramento.
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